Is Love A commodity? Is Death Romantic?

The other day I was coming home from school and someone had the phrase FEEL LOVE on the back window of their SUV. This struck me as a little hypersensitive (especially now since I'm taking this class) to the whole idea of love. It refers to love as a consumable product. Is there an idea lingering out there about the consumption of romance? Is love tangible so that you can "feel" it? Can you touch it like a piece of clothing? Does the idea of love being an object that can be embraced then make the idea of death romantic and also tangible?