There seems to be a pattern developing in popular culture, specifically in the area of the romantic comedy, pertaining to radical romance and reality. The pattern is consumption. We consume to control. In the movie, "Play It Again Sam", with Woody Allen there is a scene where Woody Allen is getting ready for a date and repeatedly aligns himself with consumer products. Our culture makes us believe that if we use certain items we can "get the girl" or "get the guy". One such product at the time the movie was made was a men's after shave called Canoe. The commercial's catch phrase was "Do you Canoe?"
The commercial conjured up images of a man applying Canoe after shave lotion to his face and women coming out of the woodwork chasing him because they had to be with him. The commercial had very strong sexual overtones. The last scene of the commercial was two women hanging on the man's shoulders after he splashed Canoe on his face. The commercial implies that culture is anything that makes us think and then moves us towards change.
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